top of page
Move over, Purple Stuff.
Almost everyone that lived through the 90s knows the iconic drink brand SunnyD. The problem is, over time everyone stopped drinking it in favor of healthier drinks, or perhaps the "purple stuff."
SunnyD came to us looking for a new direction and some help to change the conversation about their delightful drink. I helped create a fresh new campaign for SunnyD, and came up with the new tagline, "Open Some Smiles."
bottom of page