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The art of a brighter smile.
In an overcrowded whitening toothpaste market, Rembrandt was struggling to stay relevant. Once known as the whitening toothpaste, Rembrandt needed a fresh new approach to combat the big name brands.
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#LoveMySmile is an integrated campaign that celebrates the unique and beautiful differences of our individual smiles. Leaving the glitzy Hollywood smiles to the other brands, this campaign lets you be yourself and "Care For The Smile You Love."
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