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"New Year, Better Me" is all about improving yourself and the idea that with New Balance you're one step closer to that. #NewYearBetterMe could be an online conversation starter within the fitness community and beyond.
New Balance could create a New Year, Better Me app as well. This would give people the opportunity to set and track their goals for the year and actually stick to the plan with an app to organize and share all of their progress.
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