CREATIVE LEADER. WRITER.

For Dove Men+Care I wanted to create a campaign behind the idea that the real strength in men comes from their softer side.  The idea that strength isn't benchpressing five hundred pounds, but instead bonding with your child and finding a version of strong you've never seen before.

 

"How Do you Define Strong?" is a digital campaign that will allow real fathers to upload their photos or videos to YouTube, Instagram, Snapchat or Vine using the hashtag #RealMenRealStrong