CREATIVE LEADER. WRITER.

With the "Be a Captain" campaign, the possibilities are endless.  Captain Morgan has always been a fun brand with bold campaign ideas and #BeACaptain could be used for merchandising, various web and TV spots, an online video game and even fun with limited edition interactive treasure maps!

 

In addition, creating a special #BeACaptain Bar Crawl Scavenger Hunt would be an interactive way for groups of people in various cities to use the hashtag and turn an average weekend into an adventure-filled experience, sharing their shenanigans along the way.

 

I've created some ideas for print/outdoor Ads, a Scavenger Hunt App concept and a few short promo videos.